Client: GlaxoSmithKline Year: 2008-2009 Role: Design
Agency: Fuse Digital  Credits: Simon Davies - Creative Direction, Vijay Ram - Avatar Design

Awards: Winner, Freshest Integrated Marketing Campaign, Fresh Digital Awards 2008
Winner, Online Category, Gramia Awards 2008

Supporting the launch of Lucozade Alert, an energy drink that boosts mental stimulation, this campaign ran over several phases incorporating competitions and online games integrated with supporting materiel in regional newspapers. Entrants were also able to create personalized avatars that incorporated into the scoreboard.