Client: GlaxoSmithKline   Year: 2008-2009   Role: Design   Agency: Fuse Digital   Credits: Simon Davies: Creative Direction, Vijay Ram: Avatar Design
Awards: Winner, Freshest Integrated Marketing Campaign, Fresh Digital Awards 2008 • Winner, Online Category, Gramia Awards 2008

Supporting the launch of Lucozade Alert, an energy drink that boosts mental stimulation, this campaign ran over several phases incorporating competitions and online games integrated with supporting materiel in regional newspapers. Entrants were also able to create personalized avatars that incorporated into the scoreboard.