Client: GlaxoSmithKline  Year: 2008  Role: Art Direction and Design  Agency: Fuse Digital

As the official drink of the FA and FA Premier League, Lucozade wanted to launch a site to engage grass roots footballers with the brand off the pitch. This was achieved in part through a Performance Challenge, hosted by Steven Gerrard, which encouraged users to replicate tricks and techniques for entry into a online competition. Other content included LSPL league results and advice from industry professionals.