Client: Miele UK  Year: 2008  Role: Art Direction and Design  Agency: Fuse Digital
Awards: Highly Commended, Freshest Digital Campaign, Fresh Digital Awards 2008

Microsite created to coincide with the launch of the S7, the first ever range of upright vacuum cleaners from Miele, Germany’s premium domestic appliance brand. The demonstration and showcasing of the unique manoeuvrability of the vacuum cleaner was achieved through the use of Papervision 3D to replicate the effortless movement of the S7 as if from a vantage point on the machine itself.

Following the success of the UK site, it was adopted by the US and Canada to support their launch campaigns.

Visit the site: www.miele.co.uk/s7