Client: GlaxoSmithKline   Year: 2009   Delivered: Concepts, Site Design   Role: Design   Agency: Fuse Digital

With a new brand campaign being deployed annually, the Lucozade Energy site required a more universal solution that would allow campaigns to be integrated into the site each year without the need to re-design and re-build other sections each time.

Based around the framework of the updated Lucozade Sport site, the solution incorporates the Energy brand identity and iconic orange bubbles to reinforce brand awareness, provides product information and emphasizes the heritage of this brand.